Why E.T. Cereal Was the Movie Tie-In Kids Had to Try
Some 80s products didn’t ask for your attention, they grabbed your sleeve in the grocery aisle. E.T. cereal was one of those. If you were a kid then, you already knew the feeling. A movie you loved didn’t stay on the screen. It showed up on lunchboxes, pajamas, stickers, and, if the marketing machine was…